Get A Primer for Integrated Marketing Communications PDF

By Patrick De Pelsmacker

ISBN-10: 0415314208

ISBN-13: 9780415314206

ISBN-10: 0415314216

ISBN-13: 9780415314213

This textbook is the 1st introductory primer on built-in advertising communications. It combines conception and perform to teach scholars of promoting how various points of built-in advertising communications (IMC) interact.

Setting the scene during which IMC has emerged, the authors explain every one part of the promotional combine and cross directly to clarify the method of practical integration. The textual content contains key case experiences on businesses, together with Proctor and Gamble, NSPCC and Ardi, illustrating the sensible part of IMC as well as an creation to the most theories at paintings. together with an extra examine Guide at the again, this book could be a priceless source for college students of selling and advertising and marketing communications.

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A Primer for Integrated Marketing Communications by Patrick De Pelsmacker

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